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One Hundred Years Of Poltrona Frau

In 2012, Poltrona Frau celebrates its 100th anniversary. Striving towards Italian know-how and culture. The company is recognised worldwide for its values linked to design, quality and creativity. It is proud to use the Poltrona Frau Museum to reveal the different souls as Italian sector leaders of reference in the Residential, Contract and Interiors in Motion industries. Poltrona Frau lays bare its roots. To look forward to the next one hundred years with the same enthusiasm and energy as the first 100.

THE MUSEUM
The "Poltrona Frau Museum" is the company exhibition space designed by Michele De Lucchi and housed in the industrial building of Poltrona Frau in Tolentino, the place where production meets with the outside world. A total of 1400 m2 housing a collection of historic products and original archived documents that have never before been revealed to the public, bearing witness to the company's history and evolution.

The museum is divided up into several sections. From Le parole di Poltrona Frau and Il lavoro in Poltrona Frau, we get right into the company's history through the story told by The Ventenni and Le Icone Poltrona Frau. Through to a more in-depth investigation of the Contract Division and Interiors in Motion. A section in the Reading Room and Cafeteria is given over to the Power of the Poltrona Frau Trademark.

Evocative videos. Stages of manufacture described as a constant flow of slow, ancient, careful gestures, repeated in a timeless rhythm. Interactive touch screens on which to leaf through traditional catalogues. Together they tell of "The intelligence of hands" of Poltrona Frau.

As in all great international museums, the Poltrona Frau museum has its own cafeteria and bookshop facing out onto the little courtyard adorned with plants, where we can stand, admire and study.

The 1910s and 1920s interpreted by Fanny Bostrom. Model 1919, Poltrona Frau Archives